October 24, 2018
  • Brand new for 2018, Advent of Change is the revolutionary charity advent calendar, inviting customers to give back as they count down to Christmas this year.

    This social enterprise, which was born less than nine months ago, has already caught the attention of John Lewis & Partners, who will be stocking the calendar in stores throughout the country and online from 4th October.

    They have also secured a number of exciting endorsements from household names such as Sir Richard Branson, Lawrence Dallaglio OBE, Virginia Mckenna OBE and Bob Wilson OBE.

    Each door reveals a different donation to one of 24 incredible charities, spread across a number of causes, including children, animals, the third world, healthcare, refugees and the environment. The brainchild of Kristina Salceanu, 85% of the sale price will go directly to charity. 

    Each day represents a £1 donation and describes how that gift could be used to give the recipient a ‘feel-good feeling’ each day, and see exactly how they’ve helped to change the world for the better, from feeding the homeless to protecting our oceans.

    Kristina Salceanu, Founder of Advent of Change, said: “Advent of Change began with one simple idea: to give the gift of giving at Christmas. And that small idea has already taken on a life of its own. Here at Advent of Change we have captured the imagination of so many people already, and we really do believe that this simple concept has the power to change the world.”

    She continued: “It was really important to me to ensure we included charities that would be personally meaningful to everybody, which is why we’ve worked hard to include organisations across a wide range of sectors. The response so far has been staggering and I can’t wait for the funds raised to start changing the lives of those who need it most. We are extremely proud to be representing these incredible charities.”

    This innovative idea comes at a time when alternative advent calendars – for example, those containing beauty items, alcohol and food products – have experienced an astronomic rise in popularity. This, combined with the annual peak in charitable donations during November and December, perfectly positions Advent of Change to use the festive countdown to really make a positive impact.

    Advent of Change retails at £27.95, and can be purchased from the Advent of Change website (www.adventofchange.com) and in John Lewis & Partners shops and johnlewis.com from 4th October 2018.

    Advent of Change is made in the UK and has also been designed with the environment in mind, using FSC-certified paper, vegetable oil-based inks and biodegradable glues, and comes wrapped in a biodegradable potato starch film.

  • About Advent of Change

    Founded in early 2018, Advent of Change is a UK-based limited by guarantee company that aims to raise money on behalf of selected charities across a range of important causes. By creating innovative, stylish products that form part of Advent of Change’s movement to do good, the company has captured the imagination of charities, retailers and celebrities alike. Their first product provides a charitable twist on the advent calendar, and aims to help 24 charities change the world for the better this Christmas.


    Advent of Change is proud to support the following charities:

    • ABF The Soldiers’ Charity
    • Big Change
    • Blue Cross
    • Born Free
    • Bread and Water for Africa UK
    • CHICKS
    • Crisis
    • Dallaglio RugbyWorks
    • Great Ormond Street Hospital Children’s Charity
    • Groundswell
    • James’ Place
    • John Lewis Foundation
    • Marine Conservation Society
    • Parenting Project
    • Refugee Council
    • Shivia
    • Team Verrico
    • The Donna Louise Hospice for Children and Young People
    • The END Fund
    • The Hunger Project
    • The Myton Hospices
    • The Road Victims Trust
    • Willow
    • Winston’s Wish


    Advent of Change is proud to supported by the following corporate partners:

    • Denfield Advertising
    • Emmerson Press
    • Savills
    • Haines Watts
    • Octagon Developments
    • Green Sheep Group – ‘The Little Green Sheep’ and ‘Snuz’
    • WPR

    To find out more about the Advent of Change Calendar click the button below.

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